Sterling Marketing

  A 15-day pilot sales lead generation and appointment setting campaign following up a targeted mailshot, aimed at promoting their internet shopping and e-commerce expertise, resulted in 38 appointments set with marketing/ e-commerce directors of major high street retail chains/home shopping outlets.

Some examples of appointments set were:

HMV UK Debenhams Direct
Halfords Blockbuster
French Connection Retail Laura Ashley
Goldshield Pharmaceuticals Manchester United FC

Analysis of the 115 companies contacted

Total companies
115

Appointments
38
Call backs for w/c April 29th
30
Call backs for May
12
Call backs for June
9
Call backs for September
14
Dead/no interest/toostrict
4
Not contacted/time
38
  Call backs w/c April   Call backs for May   Dead/no interest
  Call backs for June   Call backs for September  
 
     
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