| Information Arts |
A 2 week pilot undertaken following up a targeted mailshot to Financial Services companies.The results were spectacular, with 18 Appointments booked including: |
LloydsTSB Bank
JP Morgan Investment Inc
Royal & Sun Alliance Insurance Group
Bank of Scotland
|
Prudential Group
Zurich Financial Services
AXA Insurance
HSBC Bank& Centrica |
Breakdown analysis:
Database of 83 co's [with 160 named contacts] Appointments:18 Short/Med Term Interest: 36 Long term Interest: 15 No Interest:14 |
| Analysis of the 104 companies contacted: |
| Total companies contacted 104 |
|
| Appointments 22 |
| Short/med-term interrest 15 |
| Long-term interest 29 |
| Dead/no interest/toostrict/or no names policy 38 |
Appointments |
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Short/med-term interrest |
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Long-term interest |
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