Information Arts
A 2 week pilot undertaken following up a targeted mailshot to Financial Services companies.The results were spectacular, with 18 Appointments booked
including:-
LloydsTSB Bank,
JP Morgan Investment Inc,
Royal & Sun Alliance Insurance Group,
Bank of Scotland,
Prudential Group,
Zurich Financial Services,
AXA Insurance,
HSBC Bank& Centrica amongst them.
Breakdown analysis:
Database of 83 co's [with 160 named contacts] Appointments:18 Short/Med Term Interest: 36 Long term Interest: 15 No Interest:14
Analysis of the 83 companies contacted
| Total companies contacted |
83 |
|
|
Appointments |
| Appointments |
18 |
|
|
| Short/med-term interrest |
36 |
|
Short/med-term interrest |
| Long-term interest |
15 |
|
|
| Dead/no interest/toostrict/or no names policy |
14 |
|
Long-term interest |
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GMAP Consulting
"I have just completed a 15-day pilot appointment-setting campaign for GMAP Consulting. From an obsolete database I had to "profile" 105 companies split between the Manufacturing & Pharmaceutical industries to find the correct decision makers concerned & then manaaged to set 22 fully qualified appointments in that time ,along with 12 short /med-term interest & 19 long term interest, as detailed below:-
Some examples of the appointments set were:- Glaxo Smithkline,Gillette, Weetabix,Xerox,Canon Europe,Janssen-Cilag,Coors Brewers & Bat Industries
Analysis of the 104 companies contacted
| Total companies contacted |
104 |
|
|
Appointments |
| Appointments |
22 |
|
|
| Short/med-term interrest |
15 |
|
Short/med-term interrest |
| Long-term interest |
29 |
|
|
| Dead/no interest/toostrict/or no names policy |
38 |
|
Long-term interest |
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Sterling Marketing
A 15-day pilot sales lead generation and appointment setting campaign following up a targeted mailshot, aimed at promoting their internet shopping and e-commerce expertise, resulted in 38 appointments set with marketing / e-commerce directors of major high street retail chains / home shopping outlets. Some examples of appointments set were:-
HMV UK
Halfords
French Connection Retail
Goldshield Pharmaceuticals
Debenhams Direct
Blockbuster
Laura Ashley
Manchester United FC
Full breakdown shown below: -
Analysis of the 115 companies contacted
| Total companies |
115 |
|
|
Appointments |
| Appointments |
38 |
|
Call backs for w/c April 29th |
| Call backs for w/c April 29th |
30 |
|
Call backs for May |
| Call backs for May |
12 |
|
Call backs for June |
| Call backs for June |
9 |
|
Call backs for September |
| Call backs for September |
14 |
|
Dead/no interest/toostrict |
| Dead/no interest/toostrict |
4 |
|
|
| Not contacted/time |
38 |
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